Established in 2004 by the idea of Varna basketball fans, conducted by Stefan Augustinov and with the active support of Atanas Tonev Ivan Tzenov Simeon Varchev Alexander Evtimov and others over the years, The match of the stars of the men's basketball championship (now National Basketball League) has become one of the leading marketing products in sport in Bulgaria.
Over the years, operations for the organization of the event is performed by both the Mother company of "SportLab" Ltd. - "Bulgarian Sport Promotion" Ltd, and by the company itself "SportLab."
Over the years, guests or participants in the event were such world stars such as Greek basketball coach Panagiotis Giannakis and , Dennis Rodman, Arvydas Sabonis and others.
More details about the event, its organizers and its history can be found on the official website of the event - www.all-star.bg.